About Us

FlashParking: What's it all about?

We set out to solve the age-old problem of having to pay cash for valet.

We quickly learned the real key to unlocking parking was our parking platform that puts the decision-making power back into your hands. Five years later, our integrated suite of hardware and SaaS-based parking solutions for parking operators and asset owners to manage their valet, surface lot, and parking garage operations, is both award-winning and running in over 800 locations nationwide.

But we didn’t stop there.

We’re also known as the fastest in the industry. From quoting to installing, processing credit cards to in/out of gates, from minimal downtime to responsive support, we are committed to delivering on our promise: Parking in a Flash.

Did you watch the video?

If so, you already know that FlashParking was previously known as Klever Logic. Or, you may have known us as the 'Flash guys'. As we added solutions for garages and parking lots to our platform, we knew it was time to make a change.

Management Team

Founders include two U.S. Army Veterans

Juan Rodriguez
Juan Rodriguez
CEO and co-founder
Juan Rodriguez directs the planning, management of product development, and overall strategy of the company. Prior to FlashParking, Juan held senior executive positions both in operations and retail at various companies including MPower Labs, Inc. and Rev Worldwide, Inc. (MPower Group companies), as well as senior technical positions at Terremark Worldwide and CACI, Inc. He led efforts to launch financial and mobile payments services to the world’s unbanked populations in over 10 countries. In 2005 Juan co-founded Klevernet, LLC (acquired by MPower Ventures), an online insurance portal that bridged the gap between local insurance agents and internet insurance shoppers.

Juan served with distinction as a noncommissioned officer in the U.S. Army and received numerous meritorious citations while stationed at the Pentagon. Juan attended Strayer University in Washington, D.C., where he received a B.S. in Computer Information Systems.
Dean Cleaver
Dean Cleaver
CTO and co-founder
As co-founder and Chief Technology Officer, Dean Cleaver is responsible for the full architecture of the platform in addition to overseeing the day-to-day development efforts and quality assurance for the company. With over 20 years of development experience, Dean is responsible for the planning and implementation of our solutions. Prior to FlashParking, Dean held senior technical positions at Rev Worldwide, Inc. in Austin, Texas and Xception Software Limited in Auckland, New Zealand. A published technical author, Dean’s areas of expertise include application architecture and design, software development, and database design and analysis.
Eliseo Diaz
Eliseo Diaz
CRO and co-founder
Eliseo Diaz is responsible for managing the overall sales efforts of FlashParking. Eliseo's previous experience includes serving as Director of Business Development for Rev Worldwide, Sales Director for Actix Inc (acquired by Summit Partners) and regional manager of Netspend Corporation (successful IPO in 2010) and Granite Systems (acquired by Telcordia Technologies). In 2005 he co-founded Klevernet, LLC (acquired by MPower Ventures). Eliseo served in the US Army where he had the honor of deploying with the 7th Cavalry Regiment (Garryowen).
Sam Goodner
Sam Goodner
A lead investor and FlashParking’s President, Sam Goodner is a serial entrepreneur, angel investor, and business coach. Sam is also the founder and former CEO of Catapult Systems, a Microsoft-focused information technology consulting firm, which he sold to a public company in 2014. Sam also founded and sold two successful software product companies (PowerDOC and Inquisite), started a mobile application development firm (Mobile Alchemy), and launched an interactive, design, and marketing agency (Slingrock). Prior to starting Catapult, Sam worked in business development at Service Systems International in England and developed software applications for Dell Computer Corporation.

Sam is a graduate of the MIT/Inc Birthing of Giants Program and the YPO Stanford Graduate School of Business Program, and is a member of the Austin chapter of the Young Presidents’ Organization (YPO). Sam has been repeatedly recognized for his innovation and leadership and was a recipient of the Ernst & Young Entrepreneur of the Year award in 2008. Sam holds a B.S. in Computer Science from Texas A&M University.
Carlos Hernandez
Carlos Hernandez
VP of Development
A seasoned product development veteran, Carlos Hernandez joins FlashParking as our VP of Research and Development. Carlos is in charge of all new product development for FlashParking. This includes overseeing the product road map, research, prototyping, QA, and implementation of new technology in the parking industry. His purveyor also covers managing the necessary industry compliance from UL to PCI. Hailing from the financial services world, Carlos previously held the title of Senior Director of Sales Engineering at Rev Worldwide. He oversaw and managed product development, installation and integration for all clients. Before that Carlos held the title Senior Product Manager at Mozido, a mobile payment and financial service company. Carlos graduated from Texas A&M University with a Bachelors of Science in Computer Science.
Wes Vinecombe
Wes Vinecombe
VP of Operations
Wes Vinecombe joins the FlashParking team as VP of Operations. He is responsible for overseeing FlashParking’s hardware production and installation services. Immediately before FlashParking, Wes was the VP of Operations at Site Controls, an energy management company purchased in 2010 by Siemens, and was responsible for all of the installation and service operations. Wes’s long history of operational excellence includes the General Manager of The Wayne Services Group, in which he was responsible for growing the business into the largest general purpose petroleum service organization in the US, as well as VP of Operations at Interactive Silicon and senior management positions at VTEL, Compaq & DEC. Wes has degrees in Management and Accounting from Southern New Hampshire University.


Never thought you’d be in parking? Neither did we.

But 5 years later, not only are we an award-winning parking solution technology company, we are also one of the fastest growing in the world. If you’re drawn to the intensity of the start-up world, then consider parking (yes, we said it) yourself with us!

If you think you’re a good fit, then what are you waiting for? Apply today!