With a bold vision and strong execution, Netflix created its future and in so doing, it has reshaped content consumption behaviors transformed consumer expectations in entertainment and watched billion-dollar enterprises scramble to catch-up. This is a similar story of many category-creating leaders, like Salesforce and SAP, who built with the digital future in mind.
And so, we, the parking industry, must begin with the future in mind and create it with a powerful combination of selective defense and comprehensive offense. A future that might call for adaptation as we create it, but one to which we are no longer reactive. When we get it right, it need only be done once. When we get it right, we win by building for tomorrow, today.
The Key to Unlocking the Smart City? Adapting Parking Infrastructure.
Parking assets are the keys to the ‘smart city.’ Again…parking assets are the keys to the ‘smart city.’ And there’s tremendous value in unlocking the ‘smart city.’
Parking assets are poised, physically, at the center of the mobility revolution. They have the excess capacity that the growing mobility ecosystem needs to get cars off streets, to get scooters off sidewalks, and to get people moving forward instead of standing still. In doing so, these parking assets become Mobility Hubs.