Case-study: Parkway Corporation


Philadelphia-based parking leader evolves operation to next-level

Parkway Partners with Flash for an Enterprise-Scale Network of
Dynamic Technology

OVERVIEW

24

Facilities

4

States


Parking Operator

Parkway Corporation

FlashOS System  Configuration and Integrations

  • Parking Access & Revenue Control
  • FlashIQ Portal
  • Monthly Parker Access
  • BLE Bluetooth Access
  • FlashMotion Access
  • Validations
  • Remote Mobile App Management
  • License Plate Recognition (LPR)

GOAL

Parkway Corporation, a Philadelphia-based parking owner and operator, was looking for an agile partner that would speed along their evolution toward a lighter infrastructure footprint while maintaining the security, stability and scalability of their operation.

With Flash, Parkway found a forward-looking partner to secure their market leadership and vision for a smart city built on versatile parking and mobility.

CHALLENGES AND SOLUTIONS

Parkway was approaching an imminent obsolescence issue with their technology platform and the equipment it used. The enterprise organization also wanted to reduce the complexity of their system to increase efficiency and streamline processes across the organization.

Flash’s cloud-born, single-platform technology powered by FlashOS, the industry’s only mobility hub operating system, enabled Parkway to opt-out of a six-figure investment while also avoiding portfolio-wide obsolescence. With Flash, they were instead able to invest strategically in a next-generation system that would streamline the organization onto a single platform and provide 24 facilities across four cities with future-ready equipment that is custom-configured to each operation’s unique demands.

"The FlashParking system is built to integrate with operators and outside parties and it was architected like we built our own technology: easy to add onto, able to quickly grow and scale. It’s more than just a parking system -- it enables us to improve our customer’s experience while future-proofing our facilities."

avatar

RJ Juliano

CIO & CMO of Parkway Corporation

Flash empowered Parkway to focus what was most important: attracting transient customers, finding monthly parkers, and improving the asset – not tending to unreliable equipment and machines. Since the migration, there have been zero reoccurring mechanical errors and no lost or damaged tickets.

Machine-related errors have been substantially reduced, in turn increasing uptime and revenue generation.

Flarshparking case study image for Parkway

With the installation of 230 devices, from entry/exit kiosks to mini-smart stations and validation kiosks, the new system allowed Parkway facilities to differentiate themselves in a positive way, with an improved seamless customer experience from entry to exit.

Many of Parkway’s largest facilities serve medical centers in downtown Philadelphia. Equipment that required minimal contact was crucial.

For monthly parkers, the process has become completely contactless with Bluetooth and LPR access. For transient parkers, they can utilize FlashMotion, a wave-activated sensor, to issue a ticket, thus reducing the need to touch the equipment.

The ability to deploy a variety of contactless integrations (LPR, Bluetooth, pay-to-text, FlashMobile app) has allowed these facilities provide a safer experience for all their customers by minimizing touch as much as possible. FlashParking’s LPR solution with HTS, in particular, has been a big win for Parkway. The addition of LPR technology at a high-volume garage has significantly decreased egress time for both monthly and transient parkers. The LPR integration with Flash has been so successful, Parkway’s management team has made LPR part of their standard functionality going forward. 

"We didn’t invest in FlashParking expecting a pandemic, but the fact is that it’s been easy to operate[during the Covid-19 crisis]. The system doesn’t require people on-site to manage and care for the equipment. Having one less piece of friction during this time was an unexpected dividend.”

avatar

RJ Juliano

CIO & CMO of Parkway Corporation
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