Omni Hotel Case Study

As the first Omni location to bring parking in house, the Omni Dallas needed a technology partner that would allow for maximum up-time, streamlined management, total accountability, and a top-line customer experience. 

We sat down with the Director of Guest Experience at the Omni Dallas, Brandon Davidson, to understand how turning to FlashParking has boosted the hotel’s operational efficiencies, driven up revenue, and improved both the management and user experience. 

Prior to FlashParking, the Omni Dallas was struggling with lost revenue from calling for third party equipment servicing and chronic downtime from on-site servers that crashed multiple times a day. With 1,016 rooms, a restaurant, and a neighboring convention center, the Omni in downtown Dallas runs a complex and high-volume parking operation. Therefore, efficiency is of the utmost importance – and the antiquated, disjointed system was not cutting it. 

Half-owned by the City of Dallas, the Omni Dallas’ transition to an in-house parking operation involved changes in staffing and day-to-day operations; but with FlashParking, the transition was seamless. “I literally control both garages with my phone,” Davidson comments in reference to remote gate controls,instantaneous rate changes, and anytime, anywhere reporting capabilities. The hotel’s FlashParking solution runs entirely on the cloud, which enables robust visibility, dynamic pricing, and total accountability. 

Guests are enjoying a more intuitive experience as well. With the introduction of new technology features like Bluetooth frictionless access, electronic validations, and automatic vehicle identification (AVI), the Omni is exceeding the expectations of parkers and creating a better overall experience for guests. “I believe when times change and technology changes and software changes, Flash is going to be right there with us to help us grow,” says Davidson. 

Today, the parking operation at the Omni Dallas captures more revenue than ever before, has minimized maintenance costs, and has managed to satisfy both the hotel group’s ownership as well as the city. 

FlashParking is light years ahead of any other company we’ve even entertained talking to.” — Brandon DavidsonDirector of Guest Experience at the Omni Dallas