Venue: The Music Garage – 1615 18th Street, Denver, CO 80202
Parking Operator: Parkwell
Operating System Configuration: Parking Access & Revenue Control, eParking Reservations, Touchless Access via BLE Bluetooth Technology
Overarching Goal:
As a freestanding garage in the heart of downtown Denver, the garage needed to improve its overall performance and customer experience, putting unreliable legacy PARCS equipment and poor service into the rearview.
Conveniently close to Union Station and just a block from Coors Stadium, the owner wanted to rebrand the garage as well as create a safe place where anyone would feel comfortable parking. After hiring Parkwell, one of Denver’s leading parking and mobility companies, together they rebranded the asset to the Music Garage and enlisted the right technology partner for the job, FlashParking who was able to offer a future-ready solution that laid the foundation for the seamless parking experience.
Key Challenges:
The Music Garage needed to differentiate itself from other garages in its immediate vicinity, making the experience the most attractive to potential customers.
The unique focus on ambiance paired with security is what sets the Music Garage apart.
To improve the overall atmosphere, the garage was overhauled with new paint and a state-of-the-art speaker system streaming music 24/7 throughout the garage. To increase security and the feeling of safety throughout the garage, the owners installed 40+ high def security cameras throughout the garage and built a storefront, customer-facing command center that looped live footage of each level of the garage on six giant monitors.
The Music Garage’s focus on increased security paired with the vibrant atmosphere has created a truly superior parking option for customers in downtown Denver.
As a high traffic location, the Music Garage needed to accurately track revenue and have a reliable hardware system in place.
FlashParking’s ability to improve accountability for access and revenue control resulted in a 10% increase in captured revenue after installation.
In addition, over-the-air updates allow the assets to be configured and accessed remotely, whether that be resolving an issue with a pay station or opening an uncooperative gate. As a result, these garages are reliable, self-maintaining, and deliver a seamless (and safe) customer experience.