Operating over 300 locations across 13 markets, Platinum Parking is a boutique parking management company with an emerging national presence. “We are big enough to have resources, but small enough that we still get to pay attention to every client,” says President Matt Adey.
Platinum’s customer base is made up of both contract parkers that pay monthly and transient parkers who tend to pay on demand, rather than in advance for dining, sporting events, and other attractions. Although Platinum has long offered mobile payments, adoption was stagnating at around 15% of transactions prior to FLASH.
“During covid, digital payments became intuitive to a larger portion of our customer base,” Adey says, “and the more opportunities we give customers to do things with their phones, the better their experience.”