Parking marketing has never been so close to people’s homes. Below are some ways that newer techniques can help promote your business and find customers.
Digital Signage Solutions
Consider the new world of parking we’re in, where people can now choose their preferred location more easily than ever. Because of apps, operators need to compete at a faster pace to win business. Traditional parking lot signage still helps, but it takes longer to change and can’t reflect demand in real-time.
Digital signage benefits the operator by dynamically changing prices based on what’s actually happening in the asset at regularly scheduled intervals. Next time you’re reviewing your signage practices, consider investing in a smart LED sign or other digital solution that can better attract customers with the most competitive prices.
Securing People Faster With QR
Signage doesn’t have to be only regarding prices. There are modern parking marketing techniques where digital and print intersect to provide the most seamless customer experience. This type of combination tackles another challenge with traditional signage—the ability to convert.
FLASH scan-to-pay service utilizes QR codes to direct people to a purchase or completion within a parking asset. Operators can place signs with the QR code strategically spread throughout the space for users to walk to easily. It’s a tactic that can help convert transient parkers who find an asset via an app into regular customers.
You can take it a step further for recurring parking by switching to an all-digital, and mobile, sign-up process. Many operators go halfway, having people scan a QR code for a portion of the parking application until they have to complete it by calling somebody or finishing on paper. Get the most from your signage by using it strategically to make a customer’s experience easier.