Events are becoming more commonplace as different industries are attempting to find a balance between safety and practicality. Organizers are eager to give people what they want—more times with friends and family.
People are traveling more, musicals are gearing up for reopening, and $1.9 Billion was projected to be spent in June for the return of sports, concerts, and more. Though we’re cautious—all eyes are on the COVID-19 Delta variant as it threatens to pause the country once again—we’re also thrilled at the idea of sports, music and conferences returning. For parking operators, any addition of contactless services will help consumers feel more comfortable during their travels.
Increased events have been a long-time coming for the parking industry, and many continue to wait to see if the trend lasts. Ideally, operators can take in a more regular flow of revenue. While this is great news, the fact remains that despite its potential exit stage left, the pandemic has forever affected travel. The consumer preferences unearthed by lockdown have turned into new habits for traveling, and operators, particularly those for event venues, need to understand these habits to evolve.